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  1. #1
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    What is ‘not provided’ data in Keyword Reports?

    What is ‘not provided’ data in Keyword Reports?

  2. #2
    Senior Member dennis123's Avatar
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    Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

  3. #3
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    Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

  4. #4
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    Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you'll see the (not provided) keywords. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.

  5. #5
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    If (not set) appears in your Google Ads reports, it means that the website or app you're tracking in the Analytics account is receiving traffic from a Google Ads account that is not linked to the reporting view.

  6. #6
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    When you see keyword not provided in Google Analytics, then it simply means Google doesn't want to share the data with you.

  7. #7
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    When you see keyword not provided in Google Analytics, then it simply means Google doesn't want to share the data with you.

  8. #8
    Senior Member
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    Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

  9. #9
    Senior Member
    Join Date
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    Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you'll see the (not provided) keywords. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.

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