What is ‘not provided’ data in Keyword Reports?
What is ‘not provided’ data in Keyword Reports?
Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.
Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.
Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you'll see the (not provided) keywords. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.
If (not set) appears in your Google Ads reports, it means that the website or app you're tracking in the Analytics account is receiving traffic from a Google Ads account that is not linked to the reporting view.
When you see keyword not provided in Google Analytics, then it simply means Google doesn't want to share the data with you.
When you see keyword not provided in Google Analytics, then it simply means Google doesn't want to share the data with you.
Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.
Go to Google Analytics > Acquisition > All Traffic > Channels > Organic Search. At the top of your table you'll see the (not provided) keywords. Next, click on the “not provided” and add a secondary dimension to the report for Landing Pages.
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