What’s your strategy you are following to rank a keyword?
What’s your strategy you are following to rank a keyword?
1. Lay the Groundwork
This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank for any random keyword.
A strong website – The longer your website has been around, accruing authority and links, the better. It’s also key that your entire site follow SEO best practices – start with Google’s Webmaster Guidelines if you don’t know what that means.
2. Do Your Initial Keyword Research
Choosing a keyword with good volume, but not too much volume
Choosing a keyword that’s relevant to your business model
3. Check Out the Competition
The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
The titles – How do the title tags incorporate the keyword?
The type of content that’s ranking – Product pages? Blog posts? Videos?
4. Conceptualize the Content
Next, form a plan for the actual content you’re going to create that will – hopefully – rank for your chosen keyword.
An article
A blog post
A product page
anchor texts
Keeping the keyword in the title and description
H1 tags
Hi, when it comes to strategies to rank for a keyword there is no one size fits all approach. Different keyword may require different strategies to rank for them but the following basic steps applies to ranking any keywords.
Satisfy search Intent : You do not want to create content that's does not satisfy the intent of the keyword.
Content format : You want to rank for a keyword with the right content format.
Multimedia : Study the top ranking pages for your targeted keyword and see which rich media your competitors are using and which they don't use and think of leveraging that.
Quality : You want to create content with 10x more value that what your competitor has put out for that targeted keyword.
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Try targeting less competitive keywords until you've built up more authority. That's it! This is the process we follow to rank for hundreds of keywords related to search marketing. Whatever your business niche, you can make the same process work for you.
Use the less popular version of a keyword. ...
Use many keyword modifiers. ...
Mix up your on page optimization. ...
Go deeper than the competition is going. ...
Move away from the commercial keywords. ...
Buy traffic.
To check the keyword rank in Google ranking, use our free Keyword Position Checker. Just enter the domain name, keywords and search engine and click the blue 'Check Position' button.
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