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  1. #1
    Senior Member
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    May 2020
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    Spain
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    How does a URL matter in SEO?

    How does a URL matter in SEO?

  2. #2
    Registered User
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    Nov 2019
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    2,436
    URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. ... While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.

  3. #3
    Member
    Join Date
    Apr 2021
    Posts
    33
    Hello Friends,

    URLs can definitely impact SEO. A descriptive URL is important for SEO because it can improve the click-through rate. Organic click-through rate is what we call a user experience signal. Google uses these to better rank content/web pages. Essentially, the organic click-through rate is a ranking factor.

  4. #4
    Senior Member
    Join Date
    Aug 2020
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    1,100
    Your URL structure matters for a few key reasons. First, for Google to consistently deliver relevant results to searchers, it has to know what each page in its index is about. ... And lastly, the same thing that makes a good URL structure intuitive for users is good for search engines too.

  5. #5
    Senior Member
    Join Date
    Aug 2020
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    1,101
    The shorter the better. According to Backlinko, “Shorter URLs tend to rank better than long URLs.” To prove this, they performed some extensive testing on one million Google search results. Here's a graph that shows how Google rankings decline as URL length gets longer.

  6. #6
    Senior Member
    Join Date
    Aug 2020
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    1,265
    As the URL is defined, it is the name of your resource online. Every entity that accesses that element uses, refers to, reads, and otherwise consumes the structure of your URL as an instrumental part of your webpage.

  7. #7
    Senior Member
    Join Date
    Sep 2020
    Location
    Maxico
    Posts
    290
    URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. ... While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank

  8. #8
    Senior Member
    Join Date
    Dec 2019
    Posts
    1,605
    URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. ... While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.

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