How does a URL matter in SEO?

[makoo]

How does a URL matter in SEO?

[jayam]

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. ... While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.

[Electrum]

Hello Friends,

URLs can definitely impact SEO. A descriptive URL is important for SEO because it can improve the click-through rate. Organic click-through rate is what we call a user experience signal. Google uses these to better rank content/web pages. Essentially, the organic click-through rate is a ranking factor.

[jayammrg]

Your URL structure matters for a few key reasons. First, for Google to consistently deliver relevant results to searchers, it has to know what each page in its index is about. ... And lastly, the same thing that makes a good URL structure intuitive for users is good for search engines too.

[chandrao7]

The shorter the better. According to Backlinko, “Shorter URLs tend to rank better than long URLs.” To prove this, they performed some extensive testing on one million Google search results. Here's a graph that shows how Google rankings decline as URL length gets longer.

[jesica]

As the URL is defined, it is the name of your resource online. Every entity that accesses that element uses, refers to, reads, and otherwise consumes the structure of your URL as an instrumental part of your webpage.

[Dynapro]

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. ... While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank

[GeethaN]

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. ... While using a URL that includes keywords can improve your site's search visibility, URLs themselves generally do not have a major impact on a page's ability to rank.