Results 1 to 8 of 8
  1. #1

  2. #2
    Registered User
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    Nov 2020
    Location
    France
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    312
    Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: Phrase match is more targeted than broad match, but more flexible than exact match.

  3. #3
    Registered User
    Join Date
    Nov 2019
    Posts
    2,436
    Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: ... Phrase match is more targeted than broad match, but more flexible than exact match.

  4. #4
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,100
    Phrase match is more flexible than exact match, but is more targeted than the default broad match option. With phrase match, you can reach more customers, while still showing your ads to customers who are most likely searching for your product or service.

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,101
    Phrase match offers some of the versatility of broad match, but with a higher level of control. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.

  6. #6
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,703
    Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: ... Phrase match is more targeted than broad match, but more flexible than exact match.

  7. #7
    Registered User
    Join Date
    Aug 2018
    Posts
    720
    Phrase match is more specific than broad match and allows you to target searches more precisely. It is less specific than exact match, which only shows your ad for searches of your exact keyword.


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  8. #8
    Senior Member
    Join Date
    Jun 2020
    Location
    India
    Posts
    101
    Phrase match is more efficient than exact match, but it is also more focused than the default large match alternative. You will attract more consumers with phrase match while only exposing your advertisements to customers who are most likely looking for your product or service.

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