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  1. #1

  2. #2
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    Nov 2020
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    France
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    Click, as the name says by itself, is when someone has clicked on your ad, no matter is it a banner, crafted ad or any other ad. You will pay per click (PPC advertising).

    Impression is simply visibility; how many times your ad has been exposed to, what we call, the right eye-balls, or your targeted buyer audience. But, in this case, you don't seek for sale but impression, you want something, an ad but not necessarily, to be seen. So you will pay to for example Instagram just for the impressions, to make your offer exposed, to raise your brand popularity or spread the awareness of your brand and so forth.

  3. #3
    Registered User
    Join Date
    Nov 2019
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    2,501
    Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone's screen within the publisher's network.

  4. #4
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,165
    When it comes to clicks in relation to impressions, bear in mind that an impression is required to generate a click, but since not every person who views an ad will click on it, you will always have more impressions than clicks.

  5. #5
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,166
    Clicks on expanded images, or any image clicks that navigate the user out of Google Search, are counted as a click. Impression: Impressions are counted when the user sees either the thumbnail or expanded image.

  6. #6
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,859
    Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone's screen within the publisher's network.

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