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  1. #1
    Registered User
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    Nov 2020
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    France
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    How does the model comparison tool work?

    How does the model comparison tool work?

  2. #2
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    3,498
    The Model Comparison Tool allows you to compare so-called attribution models and how they impact the value of your marketing channels. Comparing attribution gives you a better, or perhaps “truer” overview of how successful your different channels are in pushing potential clients into clients.

  3. #3
    Senior Member
    Join Date
    Aug 2020
    Posts
    1,290
    The Model Comparison Tool allows you to compare so-called attribution models and how they impact the value of your marketing channels. Comparing attribution gives you a better, or perhaps “truer” overview of how successful your different channels are in pushing potential clients into clients.

  4. #4
    Registered User
    Join Date
    May 2021
    Posts
    1
    apparently it was enough to use google xD

  5. #5
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,718
    How to use the Model Comparison Tool. Select an attribution model (for example, Last Interaction) in the tool, and the table shows the number of Conversions (or Conversion Value, depending upon your selection) for each channel, as calculated by that model.

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