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  1. #1
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    What is ‘not provided’ data in Keyword Reports?

    What is ‘not provided’ data in Keyword Reports?

  2. #2
    Senior Member dennis123's Avatar
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    Apr 2013
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    Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

  3. #3
    Senior Member
    Join Date
    Aug 2020
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    1,280
    Quite simply, it means Google is choosing not to share the key word data with you. The searcher did use a key phrase, obviously, but Google is not providing you with the information. It is all being done in interest of protecting the privacy of the searcher.

  4. #4

  5. #5
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,703
    The 'keyword' (not set) simply identifies traffic that doesn't arrive via a particular keyword and hence may not come via any search at all.

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