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  1. #1
    Registered User
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    Aug 2018
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    How Does Pay-Per-Click Advertising Work?


  2. #2
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
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    3,526
    Pay Per Click (PPC) is the option of paying a certain amount of money (a “bid”) every time a person clicks on your ad.

    Also known as the “Cost Per Click” (CPC).

    An alternative to PPC is “CPM,” which is an acronym for “Cost Per Thousand” (views). In that model, you pay a certain amount (bid) for your ad to be shown 1,000 times, whether or not someone actually clicks the ad.

    Pay Per Click platforms use a bidding system, which prices the cost of a click based on how many advertisers are bidding on a certain keyword, and how much the advertisers are willing to pay for one click.When your ad is clicked, the person is taken to your web property (your website, landing page, etc).

  3. #3
    Senior Member
    Join Date
    Apr 2021
    Posts
    105
    Hi Friends,
    Pay-Per-Click (PPC) is a paid online advertising model that lets businesses pay for the ads they place on search engines only when they are clicked by online users. This model allows businesses to display their ads in the sponsored section of the Search Engine Results Pages (SERPs).

  4. #4
    Senior Member
    Join Date
    May 2020
    Location
    Spain
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    750
    Pay per click advertising is an incredibly powerful marketing strategy that can generate businesses thousands in revenue. With the ability to set up a campaign in a matter of minutes and watch visitors come to your website, it’s an essential strategy for many companies.

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  7. #7
    Registered User
    Join Date
    Dec 2019
    Location
    United Arab Emirates
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    152
    PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

  8. #8
    Senior Member
    Join Date
    Nov 2018
    Posts
    1,858
    Pay Per Clicks ads are usually worth it because the visit generated brings in more than what the click is worth and the searcher is committed to buying. PPC ads are a great tool to grow a customer base because they are focused.

  9. #9
    Senior Member
    Join Date
    Dec 2019
    Posts
    1,740
    PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. ... All of these searches trigger pay-per-click ads. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

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