How important is market research in using SEO?
How important is market research in using SEO?
The more research the better. Market research often captures data on demographics, customer values, market trends, competitive landscape, and effective mediums. By digging into market research related to a site, it provides us with a broader view of the landscape and trends.
Market research is extremely important because you want to have your cohorts clearly defined before you can come up with key words for your SEO. If you go beyond SEO and look to you GoogleAdwords, the key words will become even more important, as you perform your long-tail analysis.
Collecting and analyzing data before the start your SEO campaign
Create buyer personas and find keywords.
Gather data using surveys, heatmaps and Q&A sites.
Don't forget the culture.
Take the help of CRM.
Conduct competitor analysis and reach out to customers.
The more research the better. Market research often captures data on demographics, customer values, market trends, competitive landscape, and effective mediums. By digging into market research related to a site, it provides us with a broader view of the landscape and trends.
Create buyer personas and find keywords. ...
Gather data using surveys, heatmaps and Q&A sites. ...
Don't forget the culture. ...
Take the help of CRM. ...
Conduct competitor analysis and reach out to customers.
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