What are all the different types of automated bidding strategies?
What are all the different types of automated bidding strategies?
A bid strategy that automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
A bid strategy that automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
Maximize clicks. Goal: Increase site visits. ...
Target search page location. ...
Target outranking share. ...
Target cost-per-acquisition (CPA) ...
Enhanced cost-per-click (ECPC) ...
Target return on ad spend (ROAS) ...
Maximize conversions.
Maximize clicks. Goal: Increase site visits.
Target search page location.
Target outranking share.
Target cost-per-acquisition (CPA)
Enhanced cost-per-click (ECPC)
Target return on ad spend (ROAS)
Maximize conversions.
Hello Friends,
On Google Ads, there are currently 11 different types of bidding that you can use for a variety of goals. In this section, we'll break down each one and what its ideal use case is, including the new maximize conversion value option. Target CPA (Cost Per Acquisition) Target ROAS (Return On Ad Spend) (Return On Ad Spend)
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