What is SEO Split Testing?
What is SEO Split Testing?
Split testing, commonly referred to as A/B testing, allows marketers to compare two different versions of a web page — a control (the original) and variation — to determine which performs better, with the goal of boosting conversions.
While several factors can play into the cause, one way to dig deeper and find the answer is through SEO A/B Split Testing. What is A/B Testing? Also known as split testing, A/B testing is the process of experimenting with different marketing variables to determine which generates the most or best results.
Controlled SEO split-testing is when you split a group of statistically similar pages into control, and variant groups then make a change to the variant pages.
Controlled SEO split-testing is when you split a group of statistically similar pages into control, and variant groups then make a change to the variant pages.
SEO testing is the process of measuring and evaluating the results of a change you make to a page or your site in relation to organic search traffic. Comparisons of clicks and impressions for a test and control in an SEO test.
This type of SEO A/B test allows you to determine the ideal length of your product description before committing to writing an extra 150 words for each product — without knowing whether it's worth it. The same concept applies to split testing your meta titles and descriptions.
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