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  1. #1
    Registered User
    Join Date
    Jan 2021
    Location
    Bangalore
    Posts
    131

    Target specific keywords in PPC

    Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking. So make sure you add in negative keywords.

  2. #2
    Senior Member
    Join Date
    Dec 2019
    Posts
    1,838
    Pay-per-click advertising: How to choose the best PPC keywords for Google ... Broad match modifier is similar to broad match, but a little more targeted.

  3. #3
    Senior Member
    Join Date
    May 2020
    Location
    Spain
    Posts
    809
    Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads
    Property for sale in Spain | Villas for sale in Spain | Houses for sale in Spain

    Property for sale in Spain | Villas for sale in Spain | Houses for sale in Spain

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