Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking. So make sure you add in negative keywords.
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Thread: Target specific keywords in PPC
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07-31-2021, 12:56 PM #1Registered User
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Target specific keywords in PPC
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08-03-2021, 03:06 AM #2Senior Member
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Pay-per-click advertising: How to choose the best PPC keywords for Google ... Broad match modifier is similar to broad match, but a little more targeted.
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08-04-2021, 01:36 AM #3Senior Member
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Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads
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