What is Schema Markup?

[logo designer]

What is Schema Markup?

[juliaalan]

Schema markup is code that helps search engines to understand your content and better represent it in the search results. Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site.


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[seo.gops]

Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.

[jesica]

Schema markup is code (also called semantic vocabulary or microdata) that you can add to the HTML for your website. This microdata helps search engines better understand your content so that they can return more detailed and informative results for searchers.

[_sha]

Schema markup is code that helps search engines to understand your content and better represent it in the search results.
Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site.

[Dynapro]

Schema markup is code that helps search engines to understand your content and better represent it in the search results. You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: