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  1. #1
    Registered User
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    Aug 2021
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    What makes a domain premium?

    How to value a domain

    Trustworthy TLD.
    The top-level domain (TLD) is the string of characters at the end of a domain. To be worth anything at all, a domain name needs to have a good TLD that doesn't compromise your ability to reach potential customers. In general, premium domain names will usually use the .com TLD or a relevant country code that suits the target audience.

    Brevity.
    Overly long domain names can be harder to remember. Likewise, domains with hyphens or other punctuation can be less successful due to this complexity. Any domain name needs to be concise in a practical sense that makes it more memorable. As a result, premium domain names usually consist of one to two words or two to four individual characters.

    Generic value. Many of the most valuable domain sales of all time dealt with domain names that had deeply generic names. For instance, consider CarInsurance.com, which sold for nearly $50 million. This sort of generic value dramatically increases demand thanks to industry-wide appeal, and it serves to amplify value in the process.

    Contains keywords and high domain authority. SEO is one of the keys to running a successful web presence in the modern day, and domain names can help. While Google has reported it does not weigh keywords in domain names, I've found it's generally true that domain names with keywords make up an outsized share of the first-page results. There are many potential reasons for this, but it is a trend worth keeping in mind.


    Key Concept: Brand-ability
    For the most part, you can understand premium domain names via the concept of brand-able. When a domain name is easier to build a brand around, it's more recognizable and, therefore, more valuable. Premium domain names are expensive for the simple reason that the ease with which customers can remember and access them means that they help websites gain a critical advantage in today's competitive marketplace.
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  2. #2
    Junior Member
    Join Date
    Jul 2010
    Location
    United States
    Posts
    27
    Yup, I think you pretty much nailed all of the points!

  3. #3
    Senior Member
    Join Date
    Aug 2021
    Location
    931 Clayton St San Francisco, CA 94117 United States
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    116
    Quote Originally Posted by IPv4Vinny View Post
    How to value a domain

    Trustworthy TLD.
    The top-level domain (TLD) is the string of characters at the end of a domain. To be worth anything at all, a domain name needs to have a good TLD that doesn't compromise your ability to reach potential customers. In general, premium domain names will usually use the .com TLD or a relevant country code that suits the target audience.

    Brevity.
    Overly long domain names can be harder to remember. Likewise, domains with hyphens or other punctuation can be less successful due to this complexity. Any domain name needs to be concise in a practical sense that makes it more memorable. As a result, premium domain names usually consist of one to two words or two to four individual characters.

    Generic value. Many of the most valuable domain sales of all time dealt with domain names that had deeply generic names. For instance, consider CarInsurance.com, which sold for nearly $50 million. This sort of generic value dramatically increases demand thanks to industry-wide appeal, and it serves to amplify value in the process.

    Contains keywords and high domain authority. SEO is one of the keys to running a successful web presence in the modern day, and domain names can help. While Google has reported it does not weigh keywords in domain names, I've found it's generally true that domain names with keywords make up an outsized share of the first-page results. There are many potential reasons for this, but it is a trend worth keeping in mind.


    Key Concept: Brand-ability
    For the most part, you can understand premium domain names via the concept of brand-able. When a domain name is easier to build a brand around, it's more recognizable and, therefore, more valuable. Premium domain names are expensive for the simple reason that the ease with which customers can remember and access them means that they help websites gain a critical advantage in today's competitive marketplace.
    Good to know copy-paste from Forbes.
    https://www.forbes.com/sites/forbest...h=608d8ab53050

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