Google increased length of snippets

[anjali raghav]

So, what do you think about longer snippets in search results? I think it's pretty good and this change could improve CTR. Not dramatically, but definitely in a positive way - for good content and useful sites in general.

Do you see any CTR growth lately?

[Cyril30]

Here's what Google said: “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.” The snippets grew from around 160 characters to an average of 230 characters.