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  1. #1
    Member
    Join Date
    Sep 2021
    Posts
    72

    Include the target keyword in the meta description

    The meta description appears below the meta title in search results. Itís also important for the primary keyword to show early in this copy, so use the target term near the beginning.

  2. #2
    Senior Member
    Join Date
    Aug 2019
    Location
    India
    Posts
    228
    Every webpage should include a targeted keyword that the page is intended to rank for. Perform keyword discovery to find the best keyword, and then include that keyword in the SEO meta description. Search engines highlight terms in results when they match the user's search phrasing by bolding the words.

  3. #3
    Member
    Join Date
    Sep 2021
    Location
    Bangalore, India
    Posts
    51
    “The meta description tag won't help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.” ... Search Engine Journal uses a brief meta description on its homepage but not on its posts.

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