What is the difference between SEO and SEM?

[donamiller90]

Hello everyone,

Can you tell me, What is the difference between SEO and SEM?

[Adam Strange]

The difference between SEO and SEM is subtle. SEO focuses on optimizing your website to appear higher in search results so you can capture more organic traffic. SEM focuses on using SEO and paid strategies, like pay-per-click (PPC) advertising, to bring more organic and paid traffic to your site.

[radhamadhavmarb]

The main difference between SEO and SEM is that SEO is free and relies on organic search strategies, while SEM requires payment and relies on paid advertising. ... Search engine optimization is a practice used by website owners to rank higher in SERPs and drive more traffic to their website.

[Cyril30]

SEM refer to paid initiatives through search and other advertising platforms on the internet. While SEO is the organic effort that goes into marketing through search engines.