What is Keyword Prominence in SEO?
What is Keyword Prominence in SEO?
Hello Friends,
Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the page’s TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your keyword phrase is placed. You should always put your most important keyword phrase at the very beginning of your TITLE, DESCRIPTION, and H1 and H2 tags. Also try to begin your first and last sentences of body copy with the important keyword phrases.
Keyword prominence is defined as the location (or placement) of a particular word in the HTML source code of a web page. The rule is: the higher up a given word is on the web page, the more weight is assigned to it by a search engine when a user is searching for that word.
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