What is Cloaking in SEO?

[manojchahar]

Hello friends,
Can anyone guide me on the term Cloaking in SEO?

[laragiles]

Cloaking refers to the practice of presenting different content or URLs to human users and search engines.

[Electrum]

Hello Friends,

Cloaking in SEO is a method used to serve users content or information that is different from what is presented to search engine crawlers (i.e. spiders or bots) to improve a website's search engine rankings for certain keywords. If playback doesn't begin shortly, try restarting your device.

[Cyril30]

Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the user's browser.

[aasthabeauty]

Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser.

[juliaalan]

Cloaking in SEO is a method used to serve users content or information that is different from what is presented to search engine crawlers (i.e. spiders or bots) to improve a website’s search engine rankings for certain keywords.


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[elena980]

Shrouding is a site design improvement strategy in which the substance introduced to the internet searcher bug is unique in relation to that introduced to the client's program. This is finished by conveying content dependent on the IP addresses or the User-Agent HTTP header of the client mentioning the page.

[bellasmith9044]

In SEO, cloaking is a technique for presenting different pages to both search engine crawlers and users. Search engines consider cloaking a black hat SEO technique that violates Google webmaster guidelines because it delivers different results from what the users expected. It displays pages with completely different content and links influencing the website’s ranking on SERPs.