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  1. #1
    Senior Member
    Join Date
    May 2020
    Location
    Spain
    Posts
    982

    Google Screened - Which Factors Determine Placement in the Carousel?

    Hello everyone,

    Does anyone know the factors that influence positioning in the Google Screened carousel? Just wondering if there's a way to get a listing from the 3rd place to the 1st? I understand reviews/ratings are often a ranking factor but any guidance would be appreciated. Thanks in advance!

  2. #2
    Senior Member
    Join Date
    Aug 2021
    Location
    931 Clayton St San Francisco, CA 94117 United States
    Posts
    117
    Quote Originally Posted by makoo View Post
    Hello everyone,

    Does anyone know the factors that influence positioning in the Google Screened carousel? Just wondering if there's a way to get a listing from the 3rd place to the 1st? I understand reviews/ratings are often a ranking factor but any guidance would be appreciated. Thanks in advance!
    Hello,

    "Objectives available for carousel ads
    Brand awareness
    Reach
    Traffic
    App installs
    Lead generation
    Messages
    Conversions
    Catalog sales
    Store traffic
    Video Views (only available for Instagram Stories placement)
    Placements available for carousel ads
    Note that the placements available for a carousel ad change depending on the campaign objective you select.

    Facebook

    Facebook News Feed
    Facebook Marketplace
    Facebook Video Feeds
    Facebook Right Column
    Facebook Stories
    Facebook Search Results
    Facebook Instant Articles
    Instagram

    Instagram Feed
    Instagram Explore
    Instagram Stories
    Audience Network

    Audience Network Native, Banner and Interstitial
    Messenger

    Inbox
    Note that the Messenger Inbox placement is currently unavailable for carousel ads in the United States, Canada, France or Australia."

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