Google Screened - Which Factors Determine Placement in the Carousel?

[makoo]

Hello everyone,

Does anyone know the factors that influence positioning in the Google Screened carousel? Just wondering if there's a way to get a listing from the 3rd place to the 1st? I understand reviews/ratings are often a ranking factor but any guidance would be appreciated. Thanks in advance!

[Shree Vaghani]

Hello everyone,

Does anyone know the factors that influence positioning in the Google Screened carousel? Just wondering if there's a way to get a listing from the 3rd place to the 1st? I understand reviews/ratings are often a ranking factor but any guidance would be appreciated. Thanks in advance!

Hello,

"Objectives available for carousel ads
Brand awareness
Reach
Traffic
App installs
Lead generation
Messages
Conversions
Catalog sales
Store traffic
Video Views (only available for Instagram Stories placement)
Placements available for carousel ads
Note that the placements available for a carousel ad change depending on the campaign objective you select.

Facebook

Facebook News Feed
Facebook Marketplace
Facebook Video Feeds
Facebook Right Column
Facebook Stories
Facebook Search Results
Facebook Instant Articles
Instagram

Instagram Feed
Instagram Explore
Instagram Stories
Audience Network

Audience Network Native, Banner and Interstitial
Messenger

Inbox
Note that the Messenger Inbox placement is currently unavailable for carousel ads in the United States, Canada, France or Australia."