What is a Google Penalty and how to avoid them?

[laragiles]

What is a Google Penalty and how to avoid them?

[donamiller90]

1. Don't Buy Links.
2. Keyword Stuffing.
3. Having Shallow Content Depth.
4. Non-Unique Content or Copyright Infringing.
5. Including Ads That Makes it Difficult for Visitors to Navigate or are Top Heavy.
6. Never Hide Content.
7. Show You are a Trusted, Legitimate Business.

[Electrum]

Hello Friends,
Google penalties are like penalties in professional sports. Basically, their main purpose is to punish sites that break the rules. When a website, whether intentionally or not, is abusing quality guidelines, Google can use algorithms to downgrade it or issue a manual action. A sanction from Google is reflected in a negative impact on the search ranking of a website because it does not comply with the updates of Google algorithms and / or manual review.

Google’s Webmaster Guidelines were created so that webmasters could know what Google needed to rank a particular site. Any website owner and SEO specialist should regularly check these guidelines to make sure that their websites are clean from Google’s perspective. There are general guidelines, which describe how to help Google find, index, and rank your site, and quality guidelines, which tell about prohibited actions that may lead to manual spam actions.