What are the doorway pages?

[Cyril30]

What are the doorway pages?

[Magic Beans]

Doorway pages are web pages that are created for the purpose of tricking search engine results into believing that you're a real business with an amazing amount of content on your site when in reality, you've basically just got an empty doorway. Doorways usually do this by injecting spammy phrases into the main body of your website that leads the search engines to throw suspicion on your welfare whereas this doorway might be designed to sell a product or service for example.

[soleseriouss]

Doorway pages are created for the manipulation of search engine indexes.

[giftreegalo]

Doorway pages are web pages that only exist to rank well for particular keyword phrases in search engine results pages (SERPs), and they provide little value to the searcher.

[dombowkett]

To build a webpage for each keyword, means to create bulk pages for all search phrase are called doorway pages.

[taxiongo]

Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes. A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.

[juliaalan]

Doorway pages – bridge pages, portal pages, jump pages – is a name given to pages explicitly designed for ranking benefits. Their sole purpose is to rank highly for specific search queries, and they are fully developed around this intent. Considering search engines but not users.

A doorway page affects the indexes of search engines by inserting results for specific phrases. They send users to a different page than expected or to intermediate sites that aren’t as useful; without the user’s knowledge and employing cloaking.

Using doorway pages is considered a black hat SEO practice and search engines like Google penalize it.

Common examples of doorway pages:
• Using multiple domains – or pages targeting specific locations – that funnel all users into the same destination.
• Pages generated just to funnel visitors to the actually useful portion of your site.
• Extremely similar pages that are closer to search results than a clearly defined, browsable hierarchy.


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[swifttr]

Doorways are sites or pages created to rank for specific, similar search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.