I'm setting up categories for my e-commerce site (clothing) and have researched what queries on Google Search Console generates exposes for my site. I then categorized those searches and found that type of product and type of material totally dominates search queries. In my understanding, categorizing your content is a way to explain to Google how you organize your content to your customers. So I then find it a bit odd that almost all sites selling clothes promotes the category gender by first making the customer choose between female, male and child. Why is that?
Bookmarks