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  1. #1

  2. #2
    Registered User
    Join Date
    Aug 2018
    Posts
    1,045
    Paid search results are for companies who want to appear at the top of the SERPs immediately by setting up ad campaigns. Despite the notification in the results that indicate the page is an Ad, many consumers are unaware these are paid for positions. Google has seamlessly added Ads to the SERPs in a way that they appear to be regular or organic results.

    For these reasons, paid search ads have become more popular because organic results have become more competitive. Rather than having to wait for your website to appear near the top of the SERPs, you can pay to have your site at the top. Google owns Android and Youtube, but 70% of their revenue comes from Google Ads. This fact speaks volumes about the effectiveness of ad campaigns.


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  3. #3
    Senior Member
    Join Date
    Dec 2021
    Location
    Nagpur, India
    Posts
    582
    Paid results means we need to pay Google to promote our Google ads or website on the SERP. These kinds of activities are called "Paid results."

  4. #4
    Senior Member
    Join Date
    Jan 2022
    Location
    USA
    Posts
    189
    Paid results are basically advertisements the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

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