What is Keyword Stemming?
What is Keyword Stemming?
Stemming or keyword stemming refers to Google’s ability to understand different word forms of a specific search query. It’s called stemming because it comes from the word stem, base or root form. To give an example: if you use the word ‘buy’ in a sentence, a stemming algorithm will recognize the words ‘buys’, ‘buying’ and ‘bought’ as variations of the word ‘buy’ as well. Some SEOs also differ between stemming and lemmatization.
Stemming or keyword stemming refers to Google's ability to understand different word forms of a specific search query.
Keyword Stemming is the practice or strategy of modifying different keywords through the use of variations. These variations come in the form of prefixes or suffixes that can be added to the root keyword. Pluralization is also another variation that can be used, as this is treated as a different keyword.
Keyword stemming is the process of removing all modifiers of a keyword including prefix, suffix, and pluralization until only the root of the word remains. For example, “consulting” and “consultant” would be stemmed to the same root, “consult.” This technique is useful for SEO keyword research because it helps to identify and group similar keywords.
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