What are the bid strategies in PPC, How to select right strategies for the campaign?
What are the bid strategies in PPC, How to select right strategies for the campaign?
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Your Bid Strategy is a goal for your campaign that AdRoll uses to automatically optimize which impressions to prioritize, and how aggressively we bid. For example, a goal could be to maximize the total number of Conversions, Clicks, or Impressions.
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