What is Remarketing?

[pharmasecure]

What is Remarketing?

[taxiongo]

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a JavaScript tag (known as a pixel) to place a cookie in the user’s browser. The cookie then informs a remarketing platform to serve specific display ads through an ad exchange, based on the pages or products the user has engaged with or searched for on your website or app.

[Electrum]

Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. It's an effective way to target people who have already shown some interest in your business or brand.

[bavya]

In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website.

[tbsind]

Remarketing is also known as retargeting, where people who have previously visited your website are retargeted. The work of remarketing campaigns is to show the ads to those who have already visited your products.