Data enrichment
With data enrichment, companies gain access to individual consumer data that enables them to connect online and offline activity, gaining a complete 360° view of each customer. Consumer data insights draw from web activity, mobile app usage, interactions with customer service and retail locations, and loyalty card activity to develop a complete understanding of the various ways an individual consumer interacts with the brand. Armed with this information, companies can engage with them more effectively, increasing customer satisfaction and building brand loyalty.
What do you think? Is data enrichment helping in sales?