What is a landing page?

[laragiles]

What is a landing page?

[donamiller90]

A landing page is a standalone web page, created specifically for a marketing or advertising campaign.

[Cyril30]

A landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource

[taxiongo]

A landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an e-book. This contact information is collected using a lead-capture form where visitors enter details like their name, email address, and job title.

[Electrum]

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

[dombowkett]

A landing page is designed to drive traffic on your main product website.

[juliaalan]

A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow-up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information, or a deal, in return for providing contact information.


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