What is onpage and offpage SEO?
What is onpage and offpage SEO?
On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP.
Hello,
Both are two different thing on-page and off-pages, On-page work on site like title tag, meta tag, Heading Tag and so many thing. As we talk about off-page it only work on other website third party submission. it give back link.
On page techniques are
Content posting
Title
Meta description
URL Structure
Sitemap.xml
Robots.txt
Internal linking
Crawl your website
Keyword is in your URL
On-Page SEO Explained
On-page SEO refers to SEO strategies you can control either on your website’s backend or through visible content on your website to help improve search rank. Here are examples of common on-page SEO tactics:
Optimize HTML code
Craft quality content
Implement relevant keywords—both short and long tail
Format metadata to improve visibility in search results
Anything that you can personally control on your website falls under on-page SEO. When done well, on-page SEO increases organic traffic to your website because the strategies align with search engine algorithms.
Off-Page SEO Explained
In contrast to on-page SEO, off-page SEO refers to all the other factors that can impact your search rank, but these are ones that you usually can’t control. They include backlinks, customer reviews on other platforms, social media, and even link relevancy.
You can’t control what consumers write on review aggregator sites, nor can you manipulate SEO on social media sites where you have an active account. And along the same lines, you don’t always control which websites link to your pages. For example, if a website that’s notorious for spam or low-quality content links to you, that can hurt you even if you’ve done nothing wrong.
On-page SEO Examples:
1. Using keywords in your page title and page copy
2. Optimizing the meta description to stand out in search engine results pages (SERPs)
3. Using HTML code and alt tags
Off-page SEO Examples:
1. Guest blogging
2. Being featured in industry trade publications
3. Seeking out contacts in the industry who’d be happy to share your content
4. Guesting on a podcast
5. Participating in an industry community such as a forum
6. Hosting events (in person or virtual).
7. Backlinks
8. Press Releases.
On page SEO techniques are
Title
Meta description
URL structure
Sitemap.xml
Robots.txt
Internal Linking
External linking
404 error page
301 Redirection
Headings and content formatting
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