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  1. #1
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    What is the difference between paid search and organic search?

    What is the difference between paid search and organic search?


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  2. #2
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    When you search for anything or any keyword on the search engine, they will provide you with a list of SERP. Then you can check some of the ads that will show that they are paid search. They are present because they are paid as well as some links that are shown but they are free organic website traffic.

  3. #3
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    The "ad" label will be visible when the search engine shows paid ads results and organic search results are visible below the paid ads and are relevant to the search query.

  4. #4
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    Organic Search: Organic Search results are the unpaid sections in the search engine results page that are determined based on the content’s relevance to the keyword query rather than because of Search Engine Marketing. A website can take advantage of organic search by presenting the website to Google to be filed and afterward making website pages that depend on specific keywords that the site is focusing on. A website’s organic rank does not cost any amount every month. The main expense is the time and exertion to get to that ranking.

    Paid Search: Paid searches are advertisements. Search engines will show ads close to organic search results. This is the primary way search engines make a profit. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. Paid search works on a pay-per-click model. Paid search is a kind of contextual advertising where site owners pay a charge to have their site shown in top search engine results page placement

  5. #5
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    organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site's visibility or rankings in search results.

  6. #6
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    Quote Originally Posted by juliaalan View Post
    What is the difference between paid search and organic search?


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    The primary difference between paid search and organic search is that with organic search, you are getting free clicks whereas, with paid search, you are paying for the clicks. Also, traffic from organic searches tends to have a higher click-through rate (CTR) than traffic from paid searches. And lastly, organic search results tend to be more trusted by users than paid search results.

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