What are Domain Authority and Page Authority?

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What are Domain Authority and Page Authority?


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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
Page Authority (PA) is a metric that Moz developed to forecast how well an individual page will rank on the SERPs.

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Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). DA scores range from 0 to 100. Higher scores correspond to a greater probability of ranking high on the SERPs. Low scores indicate that your page may not show up high in the SERPs.



Page Authority (PA) is a metric that Moz developed to forecast how well an individual page will rank on the SERPs. It’s essentially the same thing as Domain Authority, except it looks at specific pages instead of entire domains.
Like DA, PA scores range from 0 to 100, with high scores corresponding to a higher probability of ranking high in the SERPs and vice versa.