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  1. #1
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    What is the goal of influencer marketing?

    What is the goal of influencer marketing?

  2. #2
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    Quote Originally Posted by seo.gops View Post
    What is the goal of influencer marketing?
    The goal of influencer marketing is to identify and build relationships with individuals who have the ability to influence purchasing decisions within their respective networks. These individuals may be called "influencers," and they can include bloggers, social media personalities, journalists, or even regular consumers who are particularly outspoken about their brand preferences.

    The purpose of influencer marketing is to harness the power of these individuals to promote a product or service to their followers. This can be done through organic conversations or by providing influencers with free products or services in exchange for a review or endorsement. Either way, the goal is to create positive word-of-mouth among the target audience.

  3. #3
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    Jun 2022
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    However, your influencer marketing campaign should target at least one of these four goals: Build brand awareness and strengthen brand image. Increase social engagement and interactions. Improve conversions (e.g., newsletter subscribers, free trial sign ups, purchases, etc.).

  4. #4
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    Influencer marketing allows big brands to attract more customers and enables small businesses to scale up by getting them more visibility, which provides higher ROI than other marketing channels.

  5. #5
    Senior Member dennis123's Avatar
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    Bangalore
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    Influencer marketing allows big brands to attract more customers and enables small businesses to scale up by getting them more visibility, which provides higher ROI than other marketing channels.

  6. #6

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