What are anchor texts? What role does anchor text have in SEO?

[anniejonesm1990]

What are anchor texts? What role does anchor text have in SEO?

[bessieexum]

Anchor texts are the visible, clickable text in a hyperlink. When you click on an anchor text, it takes you to the page that's been linked to. Anchor texts play an important role in SEO because they're one of the factors that search engines use to determine a page's ranking.

Search engines give extra weight to anchor texts that include keywords relevant to the page being linked to. So if you're trying to rank your page for a particular keyword, it's important to include that keyword in your anchor text as often as possible. You can also use different variations of your target keyword, such as plurals or related keywords, to help boost your ranking.

[rachelhalld90]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code.