What is a paid result?
What is a paid result?
Paid search allows users to pay for a prominent spot in search results.
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Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search. Using a PPC campaign means companies don’t pay anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products.
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Paid results are the advertisements displayed on SERPs above the organic results. It also refers to the opposite of organic results. The website owners make payments to Google to show their website at the top of SERPs. And these results work as an ad and are displayed when searchers enter search queries with those keywords.
Paid Search Results means paid ads where your ads will appear at the top of SERP by setting up ad campaigns. You need to pay for this.
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