What is a landing page?
What is a landing page?
A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location.
A landing page is a page that a visitor arrives (lands) on after clicking on a call to action (CTA) for an offer. The offer can be anything (a product, coupon, free guide, or a demo, for example) and the CTA can be anywhere (like a Google ad on the SERP or a newsletter signup button right on your homepage).
A landing page is specific to the offer and provides more details the person needs in order to make a confident decision.
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