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  1. #1
    Junior Member
    Join Date
    Sep 2022

    What is a landing page?

    What is a landing page?

  2. #2
    Join Date
    Sep 2022
    A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location.

  3. #3
    Registered User
    Join Date
    Aug 2018
    A landing page is a page that a visitor arrives (lands) on after clicking on a call to action (CTA) for an offer. The offer can be anything (a product, coupon, free guide, or a demo, for example) and the CTA can be anywhere (like a Google ad on the SERP or a newsletter signup button right on your homepage).

    A landing page is specific to the offer and provides more details the person needs in order to make a confident decision.

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