What are the doorway pages
What are the doorway pages
doorway pages are low-quality, low-value pages that were built to rank high for specific keywords or search terms by stuffing in keywords!
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A doorway page is a webpage created to rank for specific (most often long-tail) keywords while sending visitors to a different page. It is one of the elements of black-hat SEO. For Google, doorway pages are web spam because they have no value for the searchers.
Here are some tips on how to avoid doorway pages:
Create high-quality content
Target long-tail keywords
Use natural language
Link to other high-quality websites
Audit your website regularly
Doorway Pages are the pages which is created to the rank page by using several keywords. These pages are different for search engine and users. It comes under the black hat seo which is not a good practice.
Doorway pages are pages created exclusively to rank for one specific keyword and then pushed users to go to the real page or automatically routed the user to a real page. Websites would create hundreds or thousands of pages like this so they could rank for every possible keyword variant. Google made it hard to implement this technique a long time ago.
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