SEO, or "search engine optimization", is the process of improving the ranking of a website on search engines. The higher a website ranks, the more likely people are to find it.

There are many factors that go into determining a website's ranking, including the quality and relevance of its content, the number and quality of inbound links, and how well it is optimized for keywords.

There are a number of things business owners can do to improve their SEO, including publishing high-quality content, optimizing their website for keywords, and building links from other websites.