Comparing Google PPC and SEO

[diegomartin65]

I have noticed how Google has begun to use index results for ads sponsored by the use of pay per click. Surely, this little practice does not seem like a bad strategy, but the competitive keywords in the list are looking very similar to organic results. These are arranged in columns of four ads each. In the additional listing, two buttons appear in the search box, suggesting that the search results are sponsored instead of being searched on the Website. What do you guys think of this?

[mesasa]

If worked upon properly, SEO definately helps to improve the traffic. If you keep quality content on the website, use proper keywords, update the content regularly, promote your site effectively, SEO will give you results better than PPC, but we can not compare SEO with PPC. This is because both have different areas of expertiease. SEO is free where as PPC is paid.