Pay Per Click Management Features
* Business objective setting & campaign model understanding
* Keyword research
* Bid rate analysis
* Monthly budget recommendation
* Campaign structuring
* Landing page analysis (5 Landing Pages)
* Ad creation for 5 Ad Groups (6 per Ad Group)
* Campaign setup in Google Adwords
* Conversion tracking setup
* Ad split testing
* Keyword split test
* Ad rank split test
* Conversion testing
* Bid management
* Keyword modification
* Testing of new ads
* ROI analysis & biweekly reporting
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