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  1. #1
    Member sabrinataylor83's Avatar
    Join Date
    Sep 2011

    PPC Program Specification

    Pay Per Click Management Features

    * Business objective setting & campaign model understanding
    * Keyword research
    * Bid rate analysis
    * Monthly budget recommendation
    * Campaign structuring
    * Landing page analysis (5 Landing Pages)
    * Ad creation for 5 Ad Groups (6 per Ad Group)
    * Campaign setup in Google Adwords
    * Conversion tracking setup
    * Ad split testing
    * Keyword split test
    * Ad rank split test
    * Conversion testing
    * Bid management
    * Keyword modification
    * Testing of new ads
    * ROI analysis & biweekly reporting

  2. #2
    Senior Member
    Join Date
    Oct 2011
    very good concept about ppc ..thanks for share

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