Optimization of website increases search engine results ranking is an open book secret nowadays. Almost every other ecommerce website engages SEO experts to optimized their website and make it SEO friendly in order to increase online traffic. So, how exactly does it work? It is simple. Basically, there are two main steps involved in the optimization of a website namely-On Page Optimization and Off Page Optimization. SEO is all about modifications and online activities required to achieve high results in the search engine ranking, the most sought of all being Google. To be on the top results page of Google certainly means higher traffic volume for your website given the fact that this giant search engine draws nearly 80% of the total online traffic.
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