After the success, of Google’s SEO website owners have started looking out for other options. In order to meet the rising demand of people’s expectation PPC is being looked upon as a mechanism for the future. PPC stands for Pay per Click. With the help, of PPC indexing has been a lot easier. In addition to the index results becoming easier to obtain, they can also be linked with the PPC on a whole. There are numerous advantages of using PPC, and on the flip side, there are disadvantages too. The biggest among the disadvantage is that the use of keywords has become very difficult. There are difficulties in obtaining the search results, as well. Is there anyone else who has also experienced such difficulties with PPC?