The main areas to include your keywords in are: Headings, Meta tags, Title Tags & Media (pictures and videos). The developer will know how to insert your main keyword phrase into these areas. More important than these tags is the domain name that represents your product and the organic content throughout your website that mentions the keyword phrases. Something simple you can do increase you page rank is to look for popular websites to swap links with your website. Be patient, after implementing your SEO techniques it may take up to 3 - 4 months for them to take effect. Please write your views over PPC and SEO.
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