What is the most important component of any search engine optimization strategy? If you say keywords then you got it perfectly. But to know which words you should be targeting you will need the help of a keyword research tool. However, how would you know which software is right for you? There are probably more than a dozen keyword research software currently available. Just make a simple Google search and you will see the most popular ones. If you want to do more research, join an SEO or Internet marketing forum and you will see threads discussing the different tools that the members have tried.
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