Difference between link building and link exchange

[alfiecharleng]

Hi

What is the difference between link building and link exchange?

[sandeep552]

Link Building and link exchange both are SEO techniques that we Implement for search engine ranking of our website but only link building is white hat and natural techniques and link exchange is kind of spamming and penalize by algorithms of Google search engine, so constraint only link building for stable results.

[theshail]

Link exchange can easily penalize your website so it's better to stay away from it. However link exchange is the part of link building but it's value has degraded by recent google updates.

[watson123]

Link Exchange:

The process when two websites’ owners agree to display a link to each others site.

Link Building:

The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.

[Mandy46]

In link building we used some method like forum, bookmarking, article, blog etc while in link exchanging we exchange links with another relevant website users.

[james smit]

Getting one way backlinks from other website to our website is called link building.
Exchanging links with other websites and keeping their link in our website is called link exchange.

[nanan699]

Link Exchange is one of the factor of Link Building.

Link building means getting backlinks for our website.

We do the following activities in Link Building:
link exchange
directory submission
social bookmarking
article submission
forum posting
blog commenting

[blessy_smith]

Link exchange is agreement between two site and link building is the process to get the back link with free submit your link in search engines.

[AllenSantiago]

Link building is referred as getting backlinks from other web directory which includes one way link building, two way link building and three way link building.
Link exchange means exchanging links in between two sites. For example:-
A site links to B and B site links to A

[JerrickYeoh]

Link building mostly refer to backlink which you need to do your own , you need to build backlink manually by yourself in other sites to take SEO advantages and prevent get Google Sandbox. But the website that you place your link , the owner might not happy with your link on his site and he might put as no follow or delete it .
Link Exchange is where both parties accept to exchange each other link in their own website while you need place their URL on your site and they need to place your URL in their site .

[sabrinasai]

Link Exchange:

The process when two websites’ owners agree to display a link to each others site.

Link Building:

The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.

[angeljeniffer]

Link building refers to Doing SEO for your Site, such as Directory submission, Blog comments posting, article submission, Forum posting and many are there

and

Link Exchange refers to Exchange links from other sites it is also called as Reciprocal linking , for example if you have a site of mobile phones, you can place your site url to other mobile phone site, in back you will place that site url on your site..without paying or receiving money.

[JohnRosatti]

Link Building: It is the process of generating the back links for a website with the help of different SEO strategies. White Hat techniques are the best for getting back links.
Link Exchange: In this web masters are exchange their website link with each other for getting results fast.In Google penguin this is a over optimization technique.It is black hat technique SO avoid this.

[Jestin051]

Link building method is also called off page optimization and in this technique used:
1-Forum Submission
2-Blog
3-Article
4-Blog Commenting
5-Directory Submission
6-Social Bookmarking

And Link exchanging a 3 way linking system where many users connected your website on each other.

[paulcharles]

Link building means to build your more and more links by doing off page submissions like bookmarking,directories,blogs,articles and all these things in various directories.and link exchange means to ask some other company to put our link in their site and put their links in our site.its a paid process.